Our Team
Simon Bennett
Founder, Director of Coaching
Simon Bennett is an elite endurance coach with over 20 years of full-time coaching experience and a background as an elite swimmer and professional cyclist. He has coached athletes from beginners to Olympic and World Champions, whose results include 44+ World Championships, 78+ National Championships, and 7 Gold and 2 Silver medals on the road and track in the last 3 Games.
Simon has worked within some of the world’s leading high-performance programs, including British Cycling, as a Podium Endurance Coach, on the road and track and the USOPC as Team USA Paralympic Cycling National Team Coach. His coaching combines technical precision, performance testing, structured training and proactive strength programs to help athletes improve consistently while staying healthy.
He specializes in Cycling, Paracycling, Running, Swimming and Triathlon with a focus on endurance performance, guiding athletes across all levels — from first-time competitors to elite and international champions.
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Simon began his athletic career as an elite swimmer in his home country of Australia before moving into coaching at the request of his former coaches. Early in his career he developed a strong focus on technique and the belief that effective strength and conditioning are essential for both performance and injury prevention — principles that is still the foundation of his coaching today.
In Australia he coached swimmers and triathletes from beginners to World Champions, with athletes selected for Australian National Championships and ITU Elite competition.
In 2008 Simon moved to the United States to race professionally as a cyclist. In 2009 he was part of the team that set the World Record for the fastest Race Across America (RAAM) finish, and in 2011 he set a World Record for the fastest ascent of Mt. Kilimanjaro by a person with Type 1 Diabetes. He raced professionally until 2012.
Since coaching full-time from 2010, Simon’s athletes have competed across disciplines including Cycling (Road, Track, MTB, Gravel, CX and Paracycling). Running (including marathons and ultra distance), Triathlon (Sprint to Ironman), XTERRA, Duathlon, Swimming (all strokes and distances). His athletes have been selected to Team USA World Championship and UCI World Cup teams, and have earned seven gold and two silver medals across the last three Games.
Simon has held key roles within Olympic and Paralympic high-performance programs, serving as Podium Endurance Coach for British Cycling during the Rio Olympic cycle including working on new bikes and high-performance equipment development in collaboration with Williams Formula 1 Engineers. Simon was chosen by Brian Stephens to be Director Sportif for the Team GB U 23 Spring Classics campaign including, Paris Roubaix. He was also the National Team Coach for USA Paralympic Cycling during the Tokyo cycle. During this period, Team USA achieved its most successful UCI Track World Championships and Road World Cup seasons on the road and track, including a first-ever Team Sprint Track World Championship title.
He has created structured training content for workout sessions for Cycling, Running and Triathlon Training Plans for Wahoo Fitness and spent eight years with APEX Coaching alongside Neal Henderson, supporting National, World and Paralympic champions. His coaching includes performance testing, training analysis, strength programming, annual planning, bike fitting, and race day strategies including pacing and nutrition.
Simon’s coaching philosophy centers on purposed training, attention to detail, and understanding the whole athlete — their goals, training history, and lifestyle — so they can train consistently, stay healthy, and perform at their highest level.
Jennifer Bennett
Founder, Director of Operations
Jennifer Bennett works with athletes in the areas of nutrition, planning, and performance support. With a background in medicine and sports nutrition, she has spent many years helping athletes prepare for training and competition with clear structure, organization, and practical strategies they can follow in real life.
Her experience spans grassroots to elite sport, including professional cycling teams, Team USA programs, and international competition environments. Jennifer is also the founder of the Tri to Cure Triathlon, which for four consecutive years became the largest youth triathlon in the world while raising funds for Juvenile Diabetes Research and has worked as Office and Customer Service Manager at Hincapie Sportswear.
Jennifer specializes in helping athletes manage the details surrounding training — from nutrition and fueling strategies to race preparation and logistics — so they can focus on performing with confidence.
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Jennifer’s journey into working with athletes was an unexpected byproduct of her studies. Jennifer began working for an Internal Medicine group in Charlotte, North Carolina after graduating from Medical School. She also did a one year specialty in Sports Nutrition. The medical group she was practicing with was responsible for taking care of all the Professional and Collegiate sports athletes in the Charlotte area. It was there that Jennifer learned the importance of how proper nutrition fuels training. She began working with athletes to give them customized nutrition strategies for their training and target events.
In the early 1990s Jennifer moved to Greenville, South Carolina with her two sons. In 1998 her oldest son was diagnosed with Type 1 Diabetes. Determined that the diagnosis would not limit his opportunities, she immersed herself in understanding endurance training and the management of carbohydrate and insulin demands during exercise. When he began cycling in 2000, there was little guidance available for long-duration endurance sport in young athletes with Type 1 Diabetes. Jennifer worked closely with his endocrinologist, effectively helping develop practical strategies for managing training and racing safely.
Her experience combining science, endurance sport, and community led her to found the Tri to Cure Triathlon in support of Juvenile Diabetes Research. For more than ten years the event raised funds for local charities and, for four consecutive years, became the largest youth triathlon in the world. The event provided children a safe and welcoming introduction to endurance sport and helped build a strong local athlete community and corporate partnerships.
Jennifer has long believed strong communities support successful athletes. She volunteered as head of the Children’s Bike Rodeo and helmet giveaway at the Michelin Classic Cycling race and served on the boards of the JDRF Ride to Cure Diabetes and Meals on Wheels cycling events.
Since 2009 she has worked with several professional cycling teams in the United States and internationally, including Team USA programs, Optum-Kelly Benefits, and Neon Velo in the United Kingdom. Her roles have included team manager, community and corporate relations, logistics coordination, and serving as a soigneur at National Championships, UCI World Cups, and UCI Road and Track World Championships.
Jennifer now supports athletes by helping organize and simplify the many variables around training and competition — nutrition planning, travel preparation, race-day logistics, and event strategy. Her goal is to give athletes clarity and confidence so that on race day they can focus on executing their performance, knowing everything else has been thoughtfully prepared.